Rule of Wealth: Results make you rich.
To get a result, you need to solve a problem by creating a solution.
An expert on canine control will need to be able to demonstrate skills by controlling a dog. This will involve finding a rabid deranged brute and turning it into a well behaved and impeccably mannered pet.
Remember – the more extreme the subject, the better the result. The better the result? The more money you make.
Find two very similar looking dogs. The first dog should be the perfect pet, the second dog should be completely insane. To take your expertise to extremes, starve the second dog for at least 3 days before filming and pamper the first dog by feeding it lots of sausages and Indian takeaways.
Film the insane dog attacking a car or the postman.
Film the docile dog fetching the paper from the newsagents.
Put the films together and you have evidence of your canine control expertise.
On my own journey along Success Road, imparting my Fountain of Wisdom, Barry Leffat was the evidence of my expertise in practice. Barry needed to lose weight dramatically so that I could use this as evidence that the ‘Fatman’s Guide to Not Being Fat’ worked.
I made an effort to get Barry as overweight as possible (see the dog example above). If you have ever been on a diet before, you will know that there are always pictures of miserable looking overweight people on the left hand side of any promotional material, and slim, laughing people on the right hand side.
We needed to ensure that when the left hand side picture was taken, Barry was sufficiently miserable and overweight.
It is important to make sure that your ‘before’ evidence is really, really bad.
If you become an expert in oil removal from driveways, get hold of some well-used diesel oil. Pour the oil across your driveway. Then, using your expertise, remove it.
Don’t forget to make sure that you have some expertise in diesel oil removal from driveways before pouring the oil onto the driveway.
Plan of Action
Now that your book is well on the way to completion, you need to be thinking about the next steps on your journey along Success Road.
A template for making your ‘next step’ plans is below.
Plan of Action
Issue press release to a local newspaper with a picture of Barry looking depressed, lamenting the lack of support for overweight Welsh people opening a business.
Go down to local Business Link (government business support service) and ask for support with the marketing.
Apply for a government grant to pay Barry’s bar tab and kebab house bill. Grounds? Start up business, providing employment in rural locations.
Financial Budget for the week commencing 9th October
- Investment required for Barry’s bar tab: £200
- Investment required for the Kebab House: £150
- Cash to be loaned from Child No.1’s piggy bank and trust fund: £350
Start thinking about film locations for promotional material, product advertorials.
Obtaining and Collating Evidence
Continue fattening up Barry. Plan the photography and video footage.
- Finish writing the book
Sit down and write the book. Aim to finish it completely by the end of the week.
Try to be conscious of other people’s needs. Depending on your expertise, your guinea pig may already be showing signs of positive or negative change. Try to be conscious of other people’s needs.
You also need to be aware of the guinea pig’s own needs and requirements. Keep records of the changes happening to your guinea pig. It will help you later when you are writing your expert advice.
Barry is quite happy about the way things are going. He complained that the kebab shop has run out of decent meat and the kebabs taste revolting. I pointed out to him that the kebabs are not supposed to taste nice and he has never eaten 23 in two days before…. I suspect Barry’s taste buds have been affected by the kebabs, but I am not a medical man.
Keith David is a businessman from a small village in North Wales. He is the author of “The Fat Man’s Guide to Not Being Fat”, “How to Get Rich” and a couple of other self-help books. Best known for his dramatic rise to fame after inventing a dietary plan to lose 7 stone in a week, he is similarly fairly well known for his subsequent fall back into penury. His wife, Anwen David regularly hacks his blog entries and adds factual corrections. You can read Keith’s book on How To Get Rich by visiting Amazon here